We are a "how" company.

We teach the process of transformation at all levels: self, relationship, team, organization and community.

Our System of Transformation provides the guidance, strategies, roadmaps, methods and tools to perform optimally and Achieve Breakthrough.

We are a capability company.

We build in leaders and organization the capability to continually evolve and innovate over time on their own.

Our founders pioneered this capability we call Conscious Change Leadership.

We are an experienced company.

We’ve been strategic advisors to executive leadership for 40 years.

Our experienced team has been providing client results and thought leadership to the fields of personal and organizational transformation since 1980.

We strive every day to become models of the best that people can become, while delivering the most innovative and impactful transformational solutions.

While we don’t always achieve these goals, they are forever our intent and practice.

Our Purpose is to advance the conscious evolution of humankind.
Our Vision is to be significant contributors to the transformation of humanity toward greater empowerment of people, social and economic justice, and environmental health and sustainability.
Our Mission is to catalyze breakthrough and transformation in visionary leaders, organizations and communities, and equip them to continually evolve so they can reach their full potential.
Our Purpose

Our Core Beliefs

Human excellence is always sourced from within: optimal performance begins on the inside.
Life is a continual process of change: consciously designing and facilitating transformational change is the foundation of great leadership.
People working together – co-creatively – can produce the most optimal, sustainable solutions to our most complex challenges, be they organizational, social, or environmental.
The intentional, conscious evolution of one’s self – from the inside out – is the foundation of a life that works, a society that thrives, and a sustainable world.

We are real people, unconditionally committed to transforming and achieving breakthrough results in ourselves and the world.

"The most comprehensive approach for leaders who are serious..."
"This is without question the most comprehensive approach for leaders who are serious about making organizational change a strategic discipline."
Jim Kouzes
Bestselling co-author of:
"The Leadership Challenge"
"Powerful business solutions to the current chaos facing many organizations today..."
“Being First provides powerful business solutions to the current chaos facing many organizations today. Their approach gets to the heart of change, the human dynamics, by offering timeless techniques and tools.”
Ken Blanchard
Co-founder of The Ken Blanchard Companies
Co-Author of "The One Minute Manager"
"The best integral approach to business transformation..."
“This is the best integral approach to business transformation ever written."
Ken Wilber
Co-founder of Integral Life
Author of "The Integral Vision"
"These thought leaders have devoted their careers to developing highly successful change leaders..."
“The founders of Being First are core to the field of Conscious Change Leadership. Their deep and rich approach continues to push its boundaries. Dean and Linda have devoted their careers to developing highly successful change leaders."
Beverly L. Kaye
CEO, Career Systems International
Author of "Love 'em or Loose 'em: Getting Good People to Stay"
"The masters of transformation...."
“The Being First Approach is about how to master leading the transformational change process developed by masters of the craft.“
Daryl Conner
Chariman, Conner Partners
Author of "Managing at the Speed of Change"
"A multi-dimensional approach to lead transformation masterfully and consciously..."
“Read Beyond Change Management to learn how to use Being First’s multi-dimensional approach to lead transformation masterfully and consciously!”
Marshal Goldsmith
Author of "What Got You Here Won't Get You There"
"A timely how-to guide for leading change in the 21st century..."
“The Being First Approach is a timely how-to guide for leading change in the 21st century. It provides both a conceptual roadmap and practical tools for successfully transforming organizations.”
Noel M. Tichy
Professor, University of Michigan
Co-Author of "Judgement: How Winning Leaders Make Great Calls"
"The Being First Approach is a Must for All Executives..."
“The Being First Approach to change leadership is a must for all executives as it creates a comprehensive roadmap for change by offering key concepts, powerful insights, relevant examples and practical how-to’s.”
Richard Whiteley
Co-Founder, The Forum Corporation
Author of “The Customer Driven Company”
"The most comprehensive and systematic guide for change leadership ever created...“
The Being First Approach, essential for everyone involved in today's organizational change efforts, is the most comprehensive and systematic guide for change leadership ever created.“
John Adams, Ph.D.
Emeritus Professor, Organizational Systems,
Ph.D. Program, Saybrook University

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Being First, the Being First Logo, the Change Leader’s Roadmap, the Change Leader’s Roadmap Methodology, the Change Leader’s Roadmap Methodology Logo, Conscious Change Leader, Conscious Change Leadership and The Center for Achieving Breakthrough, are trademarks or registered trademarks of Being First or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.