We are a "how" company.

We teach the process of transformation at all levels: self, relationship, team, organization and community.

Our System of Transformation provides the guidance, strategies, roadmaps, methods and tools to perform optimally and Achieve Breakthrough.

We are a capability company.

We build in leaders and organization the capability to continually evolve and innovate over time on their own.

Our founders pioneered this capability we call Conscious Change Leadership.

We are an experienced company.

We’ve been strategic advisors to executive leadership for 40 years.

Our experienced team has been providing client results and thought leadership to the fields of personal and organizational transformation since 1980.

We strive every day to become models of the best that people can become, while delivering the most innovative and impactful transformational solutions.

While we don’t always achieve these goals, they are forever our intent and practice.

Our Purpose is to advance the conscious evolution of humankind.
Our Vision is to be significant contributors to the transformation of humanity toward greater empowerment of people, social and economic justice, and environmental health and sustainability.
Our Mission is to catalyze breakthrough and transformation in visionary leaders, organizations and communities, and equip them to continually evolve so they can reach their full potential.
Our Purpose

Our Core Beliefs

Human excellence is always sourced from within: optimal performance begins on the inside.
Life is a continual process of change: consciously designing and facilitating transformational change is the foundation of great leadership.
People working together – co-creatively – can produce the most optimal, sustainable solutions to our most complex challenges, be they organizational, social, or environmental.
The intentional, conscious evolution of one’s self – from the inside out – is the foundation of a life that works, a society that thrives, and a sustainable world.

We are real people, unconditionally committed to transforming and achieving breakthrough results in ourselves and the world.

Dr. Dean

Co-Founder & CEO

Dr. Dean Anderson

With over 40 years of experience as a consultant, speaker, writer, and no-nonsense trainer,  Dean’s comprehensive understanding of human motivation and performance, vertical leadership development, and the process of transforming mindset, behavior and culture gives him a unique perspective that has established him as a thought-leader in the field of Organization Transformation.

Dr. Linda Ackerman Anderson

Co-Founder & VP

Dr. Linda Ackerman Anderson

Dr. Ackerman Anderson brings more than 40 years of experience to her work in leading Conscious Transformation and assisting senior leaders and consultants to develop change strategies that produce extraordinary business outcomes. Industry experts regard Linda as a founding leader of Organization Transformation and a godparent to the Organizational Development community.



Andrew Johnson

Andrew is an effective speaker, facilitator and trainer with an extensive background in human dynamics, economics and national politics. He is considered a pioneer in breakthrough approaches to multi-stakeholder collaboration on large-scale infrastructure projects. Andrew is regarded as one of the leading figures in Partnering in Canada and has designed and lead Partnering workshops since 1993 on over 220 commissions.


Sr. Consultant

Leslie Ellis

When Fortune 500 companies like Bank of America and Ingersoll Rand need help managing change, they call Leslie. When change breaks an organization, she fixes it. Leslie specializes in assisting executives in designing and implementing strategies that manage successful transformation and achieve breakthrough results in an ever-changing business landscape.

Kymm Nelsen

Executive Coach &

Kymm Nelsen

Kymm Nelsen has trained and coached leaders and consulted with Fortune 100 companies, universities, and government agencies for nearly 25 years. Kymm has a deep background in personal development, entrepreneurship and industrial/organizational and consciousness psychology that has translated into helping entrepreneurs and top-tier leaders transform and up-level their mindset and personal and business practices to achieve breakthrough results.

"The most comprehensive approach for leaders who are serious..."
"This is without question the most comprehensive approach for leaders who are serious about making organizational change a strategic discipline."
James Kouzes
Bestselling co-author of:
"The Leadership Challenge"
"Powerful business solutions to the current chaos facing many organizations today..."
“Being First provides powerful business solutions to the current chaos facing many organizations today. Their approach gets to the heart of change, the human dynamics, by offering timeless techniques and tools.”
Ken Blanchard
Co-Founder of The Ken Blanchard Companies
Co-Author of "The One Minute Manager"
"The best integral approach to business transformation..."
“This is the best integral approach to business transformation ever written."
Ken Wilber
Co-founder of Integral Life
Author of "The Integral Vision"
"These thought leaders have devoted their careers to developing highly successful change leaders..."
“The founders of Being First are core to the field of Conscious Change Leadership. Their deep and rich approach continues to push its boundaries. Dean and Linda have devoted their careers to developing highly successful change leaders."
Beverly L. Kaye
CEO, Career Systems International
Author of "Love 'em or Loose 'em: Getting Good People to Stay"
"The masters of transformation...."
“The Being First Approach is about how to master leading the transformational change process developed by masters of the craft.“
Daryl Conner
Chairman, Conner Partners
Author of "Managing at the Speed of Change"
"A multi-dimensional approach to lead transformation masterfully and consciously..."
“Read Beyond Change Management to learn how to use Being First’s multi-dimensional approach to lead transformation masterfully and consciously!”
Marshall Goldsmith
Author of "What Got You Here Won't Get You There"
"A timely how-to guide for leading change in the 21st century..."
“The Being First Approach is a timely how-to guide for leading change in the 21st century. It provides both a conceptual roadmap and practical tools for successfully transforming organizations.”
Noel M. Tichy
Professor, University of Michigan
Co-Author of "Judgement: How Winning Leaders Make Great Calls"
"The Being First Approach is a Must for All Executives..."
“The Being First Approach to change leadership is a must for all executives as it creates a comprehensive roadmap for change by offering key concepts, powerful insights, relevant examples and practical how-to’s.”
Richard Whiteley
Co-Founder, The Forum Corporation
Author of “The Customer Driven Company”
"The most comprehensive and systematic guide for change leadership ever created...“
The Being First Approach, essential for everyone involved in today's organizational change efforts, is the most comprehensive and systematic guide for change leadership ever created.“
John Adams, Ph.D.
Emeritus Professor, Organizational Systems,
Ph.D. Program, Saybrook University

Want to learn more?

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Are you a transformational leader?

Given the global pandemic, digitization and our social, economic, and environmental challenges, continual change and transformation is our new normal. Thriving in this complexity requires masterful change leadership skills. Join these two masters of transformation to learn their best practices, culled from 40 years of being strategic advisors to senior executives in Fortune 500, government, and global NGO organizations.

This course will significantly increase your capability as a corporate, government or community leader, activist, or change consultant.