Pharmaceutical Sales Organization Doubles in Size, Evolves Its Culture
Company leaders feared the loss of their unique and successful culture during this rapid scaling phase. It was critical that newly hired sales leaders and representatives rapidly integrate into its culture. Creating an agile and aligned sales team was an absolute necessity.
Immediately after the decision to design and implement a go-to-market strategy for the new drug, senior leadership asked us to help them envision, design and orchestrate a process that would expand their sales team, choose, align and integrate new members, and simultaneously preserve and further evolve their great culture.
One highlight of the project was the “One Tribe” five-day event – a strategy, alignment and team-building workshop, which took place on a native people’s reservation. This was a momentous moment in this organization’s history. The company founders and long-serving leaders recounted the history of the company while gaining the active involvement of others to create a “shared story” of their successes, challenges and occasional setbacks. This powerful event immediately preceded one of the most successful product launches ever in the history of the industry.